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WHAT IS A PIM

WHAT IS A PIM

What is a PIM (Product Informatie Management) system?

A Product Information Management (PIM) system centralizes and harmonizes all your marketing and technical information. With PIM it is easy to maintain your online channels and produce brochures and catalogs.

 

Why a PIM?

  • Improve the quality and consistency of your data
  • Streamline your incoming data of multiple sources
  • Single Source of Truth
  • No more spreadsheets, Word documents and Window folders with images

 

Who needs a PIM?

  • Marketing
  • Product management
  • E-commerce
  • Print department

 

What data to store in a PIM?

  • Product information
  • Marketing information
  • Digital files like images, PDF documents, Video, etc.
  • User generated content

 

Which sources to conntect to a PIM?

  • ERP systems for basic article or product information
  • CRM systems for customer information to be used in personal brochures
  • Product data sources like Icecat
  • Suppliers

 

Which services to connect to a PIM?

  • Studio to retouch your images
  • Translation agency
  • Print Service Provider
  • Dealers and partners (Content distribution)