Distribution is not the same as publishing. Distributing makes the 'naked' content available for reuse. The receiving party can impose requirements on the structure of the receiving content.
Either manually of fully automatically, content can be distributed from DESK. You remain in control of the content you want to distribute and to whom, while DESK minimizes the required efforts.
B2B partners can be connected to DESK, so that, in a very simple manner, they can be provided with the right content. Online retailers and marketplaces, such as eBay and Amazon, as well as systems like Icecat, can all be connected to DESK to provide these platforms with the right content. Social media channels also require content, which can be supplied by DESK.